In 2004, the family established the Vivanco Foundation and the Vivanco Museum of Wine Culture, internationally recognised by UNESCO-UNWTO as the world’s leading wine museum, reflecting a commitment to preserving wine’s heritage while inspiring future generations.

At the heart of the project is an innovative winery where tradition and precision work hand in hand. Every wine is crafted exclusively from 450 hectares of family-owned vineyards across Rioja, selected to express the region’s diversity of soils, altitudes and native grape varieties. Sustainable viticulture, careful vineyard management and respect for the land allow each wine to capture an authentic sense of place.

The result is a collection of elegant Rioja wines that combine purity, freshness and character with over a century of family expertise and vision.